About Choreographics

In Greek: khoreia "dance" + graphikos "drawn" or "written"

The Choreographics logo refers to both a famous dance and a famous drawing:

The reaching dancer comes from George Balanchine's oldest surviving ballet, Apollo (1927). Apollo, the Greek god of the arts is considered to be the most beautiful god and is represented as the ideal male in Greek culture. In Balanchine's ballet, Apollo favors Terpsichore, the muse of song and dance.

The circle and the square come from Leonard DaVinci's Vitruvian Man (1490), a drawing based on anatomical studies of the human body that depicts the ideal proportions of man. The man shown in two positions rest perfectly inside a circle and a square, shapes long thought of as symbols of the divine and the earthly, respectively.

Great dance is realized when mortal experience is touched by divine inspiration. Choreographics celebrates these dances that have transcended time.

Our Mission

Watching dance is like catching snowflakes in your palm—as soon as you catch a snowflake, it disappears, as soon as you see a dance, it’s gone. The work we do as dancers is precious and fleeting, the visual pleasures we enjoy as audiences members are ephemeral too. In the same way that pressing a flower between the pages of a heavy book preserves a flattened reminder of the full beauty of the flower, Choreographics products capture the essence of a masterwork by translating three-dimensional movement into a two-dimensional illustration.

At Choreographics we want to allow dances to break outside the four walls of the theater to expand their reach.  Our products gives legs to these works so they can accompany you in the studio, on the street, and at home! Expose your neighbor to Serenade as you walk down the sidewalk, and let the curiosity commence!

Our products are meant to commemorate and celebrate the choreography that inspires us.

  • Meet Daniel

    Daniel Ulbricht was born in St. Petersburg, Florida, USA, and began his dance training at the age of 11. At age 16, Mr. Ulbricht was invited by the School of American Ballet (SAB), the official school of New York City Ballet, to continue his training. As a student at SAB, Mr. Ulbricht performed with New York City Ballet as a Jester in Peter Martins' The Sleeping Beauty. In December 2000, he became an apprentice with New York City Ballet and in November 2001 he joined the Company as a member of the corps de ballet. In January 2005, Mr. Ulbricht was promoted to the rank of soloist and principal dancer in May 2007. During his time there, he has danced featured roles in a number of Balanchine, Robbins, Martins, and Wheeldon ballets including George Balanchine’s Prodigal Son, Tarantella, Stars and Stripes, A Midsummer Night’s Dream, Mozartiana, Nutcracker, Symphony in 3, The Steadfast Tin Soldier; Jerome Robbins’s Fancy Free, Interplay, Suite of Dances, Four Seasons; and Peter Martins’s Jeu de Cartes, Hallelujah Junction, Eight More, Swan Lake, Sleeping Beauty, Romeo + Juliet among many others. Mr. Ulbricht has also danced Tarantella at the 2004 Kennedy Center Honors to celebrate the Balanchine Centenary. He has also performed at a number of national and international festivals and galas.

    Mr. Ulbricht is a guest teacher at the School of American Ballet, Ballet Academy East, Alvin Ailey, as well as teaching at a number of well-known national dance schools, private schools, and universities throughout the United States including Yale, Indiana University and SUNY Purchase. Mr. Ulbricht is currently the Artistic Advisor of Manhattan Youth Ballet. Mr. Ulbricht is also the Artistic Director of New York State Summer School for the Arts in Saratoga Springs, NY.

    Mr. Ulbricht is the founder and director of Stars of American Ballet, a touring group focusing on high art, education and outreach. Mr. Ulbricht is also the co-founder and producer of Dance Against Cancer, an annual benefit for the American Cancer Society.  Since it has begun, Dance Against Cancer has raised over $2.3 million.  Mr. Ulbricht is also on the board of National Dance Institute in New York City.

  • Meet Lauryn

    Lauryn Johnson grew up in Michigan and began dancing at 3 years old. A versatile dancer, she trained at Mt. Zion School of Performing Arts in styles including ballet, jazz, contemporary, tap, musical theater, and tumbling; and later studied various styles of hip hop including b-boying, popping, waacking, and house. 

    Lauryn graduated magnum cum laude from Oakland University in Rochester, MI with her B.A. in graphic design and writing.  She has worked as a freelance graphic designer for several dance companies, studios, and competitions. While attending college, Lauryn was also a member of Vertical Ambition Dance Company, a hip-hop and contemporary fusion company based in Flint, MI.

    Lauryn's journey as a dance educator began at the age of 16. Since then she has taught students of all ages at studios in several states. In 2019 Lauryn taught for the organization Circle of Dance which brings dance to NYC public school students through 10-week residencies. She currently teaches at Broadway Dance Center's Children & Teens Program and travels as a judge for True Talent dance competition. 

    In 2021, Lauryn founded Immortal Icons of Dance, an initiative to celebrate, preserve, and increase access to dance history information. She publishes daily content specializing in the history New York City Ballet, and gives monthly ballet history lectures to the residents of a senior living center in lower Manhattan. She has also been commissioned to curate dance history content for the Vail Dance Festival and the George Balanchine Foundation, and has contributed to the Jerome Robbins Foundation newsletter.

    Lauryn moonlights as an usher at New York City Ballet, the New York Philharmonic, New York City Center, and several Broadway theaters.

    From teaching toddlers their first pliés to teaching senior adults about dance history, Lauryn is dedicated to making dance exciting and accessible to all.

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